Fractional CMO Services
Executive-level marketing leadership, precisely when you need it. We provide the strategic horsepower to guide your growth without the full-time executive overhead.
What Exactly is a
Fractional CMO?
A Fractional Chief Marketing Officer is a specialized part-time executive who provides your organization with strategic marketing, branding, and messaging leadership. We deliver efficient platforms and solutions designed to help drive sales for a fraction of the cost of a full-time hire.
We don't just advise; we integrate with your team to drive the marketing function, manage resources, and hold the entire process accountable to real business metrics like revenue and profitability.
A Fractional CMO is Ideal If You:
- Need expert strategy but aren't ready for a $220k+ annual salary.
- Have a marketing team that needs senior leadership and direction.
- Are tired of the agency model and want a true partner in growth.
- Want to build a scalable, in-house marketing engine for the long term.
Our Hands-On Approach
As your Fractional CMO, we become an extension of your leadership team. Our engagement is built on our proven three-phase process.
We start with a deep dive into your business, market, and data to build a rock-solid strategic foundation and 90-day plan.
- Holistic Business Assessment: Understand your objectives, revenue goals, and competitive landscape.
- Existing Marketing & Data Audit: Review all past and present marketing activities to find immediate opportunities.
We lead the charge in executing the plan, managing campaigns, and coordinating with your team to ensure flawless delivery.
- Robust Conversion Tracking: Implement end-to-end tracking to provide a single source of truth for performance.
- Team Integration & Guidance: Integrate with your team to ensure alignment and efficiency across all marketing efforts.
We continuously analyze performance, refine the strategy, and provide clear reporting to leadership, ensuring we're always driving toward your goals.
- Data-Driven Performance Analysis: Conduct continuous, in-depth analysis of campaign performance, lead quality, and CAC.
- Strategic Advisory & Leadership Reviews: Present clear insights and collaborate on future growth initiatives in high-level meetings.
Core Responsibilities & Deliverables
We handle the high-level functions that drive marketing success, ensuring your strategy is sound and your execution is sharp.
Go-to-Market Planning
Answering fundamental questions about your products, who benefits from them, and how to stay on track.
Product/Market Fit
Determining target customers, defining your value proposition, and refining the user experience.
Brand Building
Creating valuable connections with customers by clarifying who you are, what you do, and why it matters.
Content & Digital Marketing
Building awareness and drawing in potential buyers through a strategic mix of paid, owned, and earned media.
Data, Product & Platforms
Interpreting customer data, developing product roadmaps, and formulating pricing strategies.
Team Leadership
Providing direction, guidance, and development for your in-house marketing team or external partners.
The Affogato Advantage
Gain executive experience and cost-efficiencies without the long-term commitment.
Proven Experience
Our partners are proven executives from top tech companies. There's no learning curve—just immediate, impactful results.
Flexibility
Get the right amount of support when you need it. Our model is designed to scale with your business needs.
Actionable Plans
We provide more than just strategy; we deliver actionable plans and integrate with your team to see them through.
Your First 90 Days
We're focused on making an immediate impact. Here’s a typical roadmap for our initial engagement.
Month 1: Deep Dive & Audit
We immerse ourselves in your business, conducting a full audit of your marketing, data, and competitive landscape to identify immediate opportunities.
Month 2: Strategic Roadmap & Quick Wins
We deliver a comprehensive 90-day strategic plan while simultaneously executing on low-hanging fruit to generate early momentum.
Month 3: Team Alignment & Scalable Systems
We establish scalable marketing systems, align your team on key objectives, and set up a clear reporting cadence for ongoing success.
Get the Leadership You Need to Grow
Stop guessing and start scaling with expert marketing leadership. Let's discuss how our Fractional CMO service can become your competitive advantage.